Popcaan Music: Follow Follow Follow

Monday, 22 October 2012

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About Me

Andrae Sutherland

The Raving King

“Wha gwaan Popcaan?” The first words heard on the hit song “Clarks” made the world know the name of Vybz Kartel’s top protégé. Those same three words can be read as both a question (“What’s going on?”) and an answer (“Papi.”)

Although he played more of a supporting role on “Clarks”—a song whose international success caused a worldwide spike in sales of the British shoe—Popcaan has been on a major roll ever since the summer of 2011 on the strength of songs like “Ravin,” “Party Shot,” and “Only Man She Want.” Though he stands five feet five inches tall, there’s no doubt that Popcaan is a big man in the dancehall business. “Just check any party,” he says. “You can see it pon the charts. You can hear it pon the radio.” The bottom line: Popcaan gets it poppin’.

His unmistakably catchy voice, distinctive swagger, and up-to-the-minute street slang have elevated the 21-year-old dancehall artist to the highest echelon of Jamaican music’s elite. And his timing could not be better. While Kartel fights the legal battle of his life, Papi (aka Hot Skull) has stepped up to hold it down for the Gaza Empire.

Born Andrae Sutherland in the parish of St. Thomas—birthplace of the Jamaican national hero Paul Bogle—Papi relocated to Portmore at the age of 7, growing up in a housing scheme called Three West aka “Gangsta City.” Popcaan's love of music emerged at an early age. He was always a stand-out at high school concerts but he had to stop attending school because of the endless street drama that took the lives of many friends—including his good friend Scumpy, who first gave him the name Popcaan.

“A man has to know what kind of decision to make in life,” Popcaan explains. “So me choose music. But nuff of my friends lose their life living other lives. We just use those things as an example. Can’t make the same mistake as my friends made.”

As he struggled to steer clear of the negativity that surrounded him, Popcaan never considered music a viable career option. At one point he planned to join the Jamaica Defense Force as a soldier. But in 2007 Vybz Kartel noticed his skills at a local jam and recruited the young deejay to his Portmore Empire—becoming both a producer, a mentor, and even at times a father figure. Besides showing Papi the ropes of the music game, Kartel took him on major shows like Sting and Sumfest. As other artists moved away from the Gaza camp, Papi proved his loyalty to the camp time and again, solidifying his position as Kartel’s right hand man.

“Vybz Kartel was our idol growing up throughout school days,” Popcaan explains. “Even before Vybz Kartel get so big in Jamaica and the world, the whole Portmore know him and rate him. So that is the link between Vybz Kartel and we.”

Popcaan was soon in the studio making music for Adidjaheim Productions with then in-house producer NotNice, the first person to voice him professionally. Papi got off to a strong start with “Gal Wine” on the Gal Farm riddim, following up with a string of hits including “It Nuh Work So,” “Jah Jah Protect Me,” “Gangsta City,” “Dream,” “Gangsta City Part Second,” and “Hot Grabba.” By this time Popcaan was poised to shine on “Clarks,” the 2010 smash that made him a household name in Jamaica and beyond.

But it was the success of "Ravin," Popcaan’s song on the 2011 Summertime Riddim, that took his career to a new level. “Since ‘Ravin’ me get more focused and more listening from the people,” Papi explains. “It’s not like me just start build bad song or anything. Me just get everybody attention when me say ‘Ravin.’” The infectious party jam is all about having a good time while standing up on your own two feet. “I don’t go to a party and ask somebody to buy me a drink. You have to be independent. We don’t beg nobody for nothing at all.”

Now known as “The Ravin King,” Popcaan followed that smash with nothing but hits and more hits—from "Party Shot" on T.J. Records’ Smudge Riddim to his latest smash “Only Man She Want," which is featured on the new compilation Certified Boomshots, Vol. 1 (21st/Hapilos) and inspired American rapper Busta Rhymes to drop a few lines on the track as a remix. That song—about a married woman who risks everything because she cannot resist Papi’s charms—has been in heavy rotation all around the world from New York to London and straight back to the Caribbean.

“The girls—them crazy you know,” he says with a laugh, adding that the song was inspired by real-life events. “It can happen to anybody. It’s not just me. That’s why so much people can relate to that song. We sing real things.”

At the end January Popcaan released a new mixtape, Chromatic presents Yiy Change—the follow-up to his classic 2010 mixtape Hot Skull, Fry Yiy, Boil Brainz. Popcaan credits Creep and Niko of Chromatic Sound for supporting his musical dreams over the years. And now that he’s making those dreams come true, he’s focused on keeping the momentum going and taking his career to another level.

“Music is the key to everything,” he says. “So we never get hype and we just write songs—you see me? It’s all about giving them new styles and new slangs and new sounds. I just do work and the hard work is paying off.”

Hard work is paying for the young star. In March “Only Man She Want” gave Papi his first Billboard entry at #89 on Billboard’s R&B/HipHop Charts. The good news only kept coming with a feature in the prominent American newspaper ‘The New York Times’ which took notice featuring the artist and speaking to the growing impact of ‘Only Man She Want’. Papi was also recognized by the persons who helped him reach the top – his fans, more specially his large youthful fan base. At the Youth View Awards, Papi stepped away one of the night’s biggest winners with three awards: ‘Favourite Summer Song’ and ‘Local Chart topping song of the year’ for “Ravin”, and of course, ‘Young, Hot and Hype Male.’

Despite his growing success Papi remains focused on what’s most important – music. Busy in studio with producers like Dreskull, ZJ Chrome, TJ Records, UIM and Young Vibes, Papi has released more smash songs with “Fry Yiy”, “Badmind a Kill Dem”, “She A Gwaan Good”, “Coolie Gal”, “The System”, “Diss Mi Friend” and more to come.

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Monday, 22 October 2012

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